Collecting, cleansing, analyzing, and visually representing data and insights are critical steps in the data analysis process. However, how you deliver the message from the data may be more important than what is being said by the data. This takes more acuity than simply presenting data on slides. Being keenly adept at telling stories with the data provides additional credibility with business owners and demonstrates intimate knowledge of the current situation. Interweaving a story with the data, you should answer questions for what problem you are attempting to solve, what business value they will derive, as well as identify any foreseeable risks. Additionally, detect and clearly articulate any changes in the data with key insights. Lastly, provide your recommendations while ensuring there is a direct link to business value.