Randy Malluk

About Insights Analytics

Randy is the CEO and Chief Analytics Officer at Insights Analytics. But most importantly, he's the biggest data nerd and true evangelist of the company.

Is the Analytics Consultant Worth Hiring? Absolutely

If your company is in need of performance improvement, you'll likely be faced with the question of whether to hire an analytics consultant or to hire internally, since you will want to strengthen the quality of your in-house measurement capabilities. Does it make more sense to build a team internally from scratch? OR to hire an expert with the [...]

Supporting Habitat for Humanity

This past Friday, November 22, 2019, the Insights team proudly volunteered with one of its favorite organizations, Habitat for Humanity! Insights Analytics is determined to promote good corporate citizenship and is intent on supporting both good causes and charitable organizations that share our organization's ongoing values and commitment to make an IMPACT. The house-build, located on 11th Ave S. [...]

Visual Analytics: Your 5-Step Guide

What is Visual Analytics? Visual Analytics is defined as a collection of data and analytics that serves as a comprehensive suite of metrics and processes, that helps to guide your decisions, understand your user behaviors, and build and manage your products. As a whole, Visual Analytics is an area of business analysis that makes for useful business intelligence and [...]

9 Ways to Forecast Outcomes with Predictive Analysis

Do you want to forecast where your business will be in the next one or two years? Well there’s no better way of doing it than by using predictive analysis. Your organization can make use of different patterns contained within your data to provide immediate value in many different ways. From predicting future performance, to quantifying and calculating risk, [...]

FREE TRIAL: Analysis, A/B Test, or Survey – Get Yours Now

NEW! Insights Analytics Free TrialsInsights Analytics is excited to announce our NEW Free Trials! Insights Analytics empowers business leaders to make better decisions through cutting edge data analytics and world class insights. Try Insights completely FREE. Our Free Trial means you can take your pick of a Free Sales Analysis, a Free Survey, or Free A/B Test.What's Being OfferedCustomers will [...]

Data Mining Tools: The Complete Guide

What is Data Mining and Why Are Data Mining Tools so Important? Data mining tools are some of the most sophisticated programs that analytics practitioners are using today. Data Mining is the process of looking for potentially meaningful patterns and information that would otherwise be hidden, within big data sets. The process usually involves the [...]

Why Successful Companies Need the BI Consultant

The Value of the BI Consultant More and more companies today are deciding to bring in additional external support by hiring BI consultants. This allows them to handle their technical requirements; and is especially valuable when a company requires specialized services or expertise. BI is a technology-driven function that collects, analyzes and presents data in a visual and easy-to-understand [...]

9 Essential Ways to use Web Analytics Services

How web analytics services are used to improve business 1) Gaining insight so we can optimize our marketing In any business, the main focus is to generate profit and increase revenue. Web analytics services help in gaining insights into business trends and optimizing market opportunities. Business owners and leaders need to have the correct data and information to determine [...]

Big Data Business Intelligence: The Keys to Success

The Trends of Big Data Business Intelligence Big data business intelligence is, without a doubt one of the fastest growing industry sectors in the world right now. Organizations are now devoting an immense amount of their resources into further improving their technologies to handle this new shift. As a result, it is more important for the business world to [...]

How to Get Started with CRM Analytics

CRM Analytics Defined Customer Relationship Management Analytics or "CRM Analytics" is all of the activity that falls within the analysis of data for customer marketing. This also includes facilitating and streamlining business decisions. This is a massive spectrum from database management and data mining on one end to highly personalized audience segmentation and omnichannel marketing campaign execution on the [...]

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