Strategy

The Ultimate Guide to Consumer Insights

What Is Consumer Insights & Why Is It So Valuable? Consumer insights is a term used in reference to research and information gathering regarding a particular segment of individuals which usually informs the brand, product, sales, marketing, and operations strategies of a company. Typically, consumer insights are derived from the analysis of data in an effort to see consumers [...]

Use Continuous Improvement for Growth Now

What a year! 2020 has certainly been one for the record books. It has been marked with dramatic and volatile economic change. What has made the current environment such a shock to most companies is that it has come on the heels of several years of stable and impressive economic growth. As a result, we see companies facing even greater [...]

Non-Profit Data Analytics -Surviving a Post-Covid World

Non-Profit Digital Round-Table: Data, Analytics, & Data ScienceTo help organizations cope during this unprecedented time, Insights Analytics has joined forces with Donor Science Consulting and Environics Analytics to participate in a digital round-table series on Data Science and Analytics to show Non-Profits, Charities and 501(C)(3) org's what they can do to not only survive but thrive in a post-Coronavirus world [...]

9 Ways to Forecast Outcomes with Predictive Analysis

Do you want to forecast where your business will be in the next one or two years? Well there’s no better way of doing it than by using predictive analysis. Your organization can make use of different patterns contained within your data to provide immediate value in many different ways. From predicting future performance, to quantifying and calculating risk, [...]

9 Essential Ways to use Web Analytics Services

How web analytics services are used to improve business 1) Gaining insight so we can optimize our marketing In any business, the main focus is to generate profit and increase revenue. Web analytics services help in gaining insights into business trends and optimizing market opportunities. Business owners and leaders need to have the correct data and information to determine [...]

Accelerating Digital Transformation

CIO’s are typically entrenched in leading enterprise transformation efforts within their organization. As reliance on digital interaction with consumers become more prevalent, the CIOs role in ensuring the company is positioned to engage with customers via digital platforms is exceptionally vital. Fueled by the abundance of data and the desire to leverage data for a competitive edge, digital transformation [...]

Data: Fueling Transformation

The importance of data in the competitive landscape can't be understated. Companies of all sizes, educational institutions, and even sports franchises, are leveraging data in an attempt to gain a competitive edge. The challenge for many, however, is that once data is collected, many fall short of obtaining actionable insights from the data. This may be attributed to an [...]

6 Ways Companies are Adopting Analytics

Data analytics was once barely considered a fragment of the 'Analysis' part in "Financial Planning & Analysis" of the Finance Department of most organizations. Today however? Data Analytics has absolutely exploded and is considered an absolute necessity for organizations when it comes to making business decisions. Additionally, we can only expect the role of Analytics to become more central [...]

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