We examine what works, what doesn’t, by how much, and why; with the highest measurement standards to make the best possible decisions.
Complete end-to-end business operations analysis
Product, pricing, promotion, placement, sales and profit analysis
Planning, allocation, inventory, and merchandising analysis
Marketing campaign, CRM performance, optimization, attribution
Financial planning & analysis, budgeting, forecasting, and targeting
Web-analytics, digital shopper insights, and basket analysis
Customer audience segmentation, targeting and automation
Online digital conversion, and customer experience analysis
Predictive/prescriptive analytics, regression modeling, forecasting
Optimization strategy, portfolio strategy, and optimal mix
We conduct detailed and comprehensive analysis with insights and recommendations by our team of analytics and insights professionals. Our professionals are extremely passionate about producing high-quality analyses – it’s in our DNA.
We offer a wide variety of options for in-depth A/B and Multi-variate testing that drive new business knowledge, opportunity, and insights.
Dynamic real-time A/B and multi-variate testing
Consumer propensity scoring and re-targeting strategy
Omni-channel integration and marketing mix modelling
Acquisition and engagement strategy and testing
Incremental sales lift testing for advertising/marketing/promotion
Customer relationship marketing (CRM) segment testing
Benchmarking and champion / challenger testing
Creative, content, and engagement performance testing
Controlled experimentation and decision sciences
Pricing and promotion elasticity; and behavioral economics
Our Testing service can help you identify inefficiencies in a digital experience so that you can remediate as needed for an enhanced user experience and improved ROI.
Let us connect the data in your enterprise for efficient storage, access, analysis, modeling, and prediction. From data exploration to integration, preparation and management and high-confidence decision-making.
Big Data exploration, mining, hygiene, and audits
Defining Big Data and building data dictionaries
Planning, collecting and governing digital data
Forecasting and regression modeling and analysis
Data science model building, fitting, and maintenance
Monte Carlo simulation and risk management modeling
Machine learning and automation of analytical model tuning
Anomaly and outlier detection of rare items, events, observations
Reinforcement learning, statistics, and probability algorithms
Natural language processing and text-based insights
Our data science services transform information from big data into highly valuable predictive and prescriptive analytics models and decision-making engines.
Reporting & BI
Objective performance reporting that is accurate, timely, and high-quality. We build customized reporting solutions to fit your needs.
Real-time reporting, alerting, forecasting, and prediction
Data visualization, illustration and dashboard production
Analytics and business intelligence platform implementations
Creation of metrics and key performance indicators (KPIs)
KPI’s on company TV’s, mobile phones, and smart-watches
Configuring web-analytics platforms: Google, Adobe, etc.
Business Intelligence EDW, architecture and schema modeling
Tag management, implementation, standardization, and QA
White-labelled reporting: company, department, partnership, etc.
Unbiased 3rd party reporting for partnerships/transactions/valuations
The foundation for data-driven insights, reporting is a critical component to ensure you have a consistent pulse on the performance of your enterprise.
Stop wondering – and get answers that will help you achieve your business goals. We conduct primary and secondary research to get the answers for your most pressing business questions.
Primary research, consumer panels and online surveys
Demographic, behavioral and psychographic segmentation
Targeting strategy and tactics for existing segments
Competitor research, tracking, comparison and strategy
Market, industry, and consumer trend-spotting
Social media sentiment, and natural language processing
Brand and product innovation and expansion strategy
Market-share, category-share, and share-of-wallet analysis
Brand and product equity analysis and scorecards
Info-graphics and custom visualizations
Whether you are launching a new product or simply need industry trends for competitive research, we have the resources and capabilities to help obtain valuable business information.
Budget Agnostic Analytics
Packages = Service + Support
High Value and Budget Flexible
1) You Select the Services:
2) We Provide the Support:
5 Steps to Get Started
Quick and Easy
From intro to invoice, we make it easy to do business together.
Get an overview of Insights Analytics’ services – Done!
2) Do Discovery to identify your immediate areas of opportunity
3) Choose the package option that best fits your needs
4) Complete Signatures via a simple agreement
5) We begin your first project